![]() The company’s ad will appear when the user searches for particular keywords that are linked to the product or service that the company is offering. What is Google AdWords?ĪdWords is a Google advertising service that allows businesses to display their ads on Google’s search engine and advertising network. The responsibility of the campaign manager is to manage the entire campaign and to prove the best return on investment (ROI). What is Campaign Management?Ĭampaign management refers to the process of creating and managing an advertising campaign for a company on Google AdWords. The advertiser is paid when someone clicks on the ad. ![]() It is a marketing strategy designed to drive traffic from search engines or other websites to a company’s website. Frequently Asked Google AdWords Interview Questions: 1. ![]()
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